What is Impressions click-through rate ?

Impressions Click-Through Rate (CTR) is a metric that shows how often people clicked on your link (or ad) after seeing it.

Formula:

CTR (%) = (Clicks ÷ Impressions) × 100

Impressions = Number of times your content (like an ad, video thumbnail, or link) was shown to users.

Clicks = Number of times users clicked on that content.

Example:

If your video thumbnail appeared 1,000 times (impressions), and 100 people clicked on it, your CTR would be:

(100 ÷ 1,000) × 100 = 10%

Why It Matters:

A higher CTR usually means your content is relevant and attractive to your audience.

A low CTR may suggest you need to improve your title, thumbnail, or targeting.

Would you like to know how to improve your CTR on platforms like YouTube or Google Ads?